The Psychology of Investing in the Market

I was traveling to Orange County, California this past weekend. While waiting for my flight, I noticed a “fun” store inside the gates. Several folks from all ages were eager to set foot at this place as if it were a coffee shop and/or bookstore. Naturally, I followed since I had some extra time. There were no books or coffee but lots of t-shirts, stress balls and an emotional sense of “happiness”. I took a picture of the store to remind me to search the web on what “life is good” products are and who is behind all this. Well, it seems that the entire story can be read on lifeisgood.com website. And this is not just a t-shirt company. This is an $80M corporation. These guys have been featured on the cover of Inc. magazine.